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About Us

About Us

About Generation Genius

about gen
about gen

Generation Genius is a science teaching resource produced in partnership with the National Science Teachers Association. It brings school science standards to life through fun and educational videos paired with lesson plans, activities, quizzes, reading material, vocabulary, discussion questions and more. Our videos are filmed in Hollywood and have been aligned to standards in all 50 states. We cover 100% of the Next Generation Science Standards (NGSS) for grades K-5 and will be adding grades 6-8 in Fall 2020 as well as math in the coming years.Our videos are filmed in Hollywood and have been aligned to standards in the Canadian provinces. We currently cover Grades K-5 science and will be adding Grades 6-8 science in Fall 2020. After that we will add K-8 math for Fall 2021.Our videos are filmed in Hollywood and have been aligned to the National Curriculum of England: Science Programmes of Study. We cover 96% of the standards for Key stages 1 and 2 and will be adding Key stage 3 in Fall 2020 as well as math in the coming years.Our videos are filmed in Hollywood and have been aligned to the Australian Curriculum. We cover 94% of its science standards for Years F-6. We are in the process of adding additinal secondary school science for 2020 as well as F-8 Math in 2021. Generation Genius is a public benefit corporation.

Meet The Cast

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Dr. Jeff Vinokur, 29, holds a Ph.D. in "Biochemistry, Molecular and Structural Biology" from UCLA, has 25 million YouTube views as a hip-hop dancer and has performed science experiments on NBC's Today Show, ABC's The View, Discovery Channel and more. His stage show has toured 7 times with stops at the World Science Festival, Smithsonian Institution and over 400 schools nationwide. Dr. Jeff has also invented hit science toys found in Target. His science credits include a full scholarship at UCLA, prestigious fellowships from the National Science Foundation and an impressive track record of research publications on biofuels.

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Zoe is a super intelligent, inspirational figure who is curious to learn and wants to blaze her own trail. She also loves to get hands-on with science, which is why she hosts the DIY (Do It Yourself) segment in every episode. Zoe grew up near Los Angeles and also enjoys dance, music, and traveling. All of Zoe's parents and grandparents work in education as teachers, principals and deans so college is definitely in her future!

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Izzy is energetic, smart, funny and knows his science. When in elementary school, Izzy always wanted to know how the science he learned was used in real life. That's why he leads the "Real World Science" segment in every episode where he relates science to the real world: sports, food, music and more. His favorite subject is chemistry and his favorite demonstration has been melting metal for a lesson about volcanoes!

about gen


The team's grumpy robot sidekick. BERT was built by Dr. Jeff, Izzy and Zoe to be their assistant, but is comically ineffective at his job. On any given day, he’d much rather focus on tidying up the lab or building the perfect sandwich instead of learning science. BERT is made out of recycled materials and the team is always updating BERT's hardware. The name BERT is an acronym that stands for Big Electronic Robot Thing.

Meet The Founders

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    Dr. Jeff Vinokur

    Founder & CEO

    PhD Biochemistry, UCLA
    Award-Winning Scientist
    TV Talk Show Regular

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    Eric S. Rollman

    Co-Founder & President

    2016 Emmy Award Winner
    CEO, Rollman Entertainment
    Former Pres, Marvel Television