Questions For Top
1. Please tell us about any past roles in which you were fully dedicated to CRO. In these roles, what were your biggest wins? (image, deck, PDF, or website link showing results is preferred).
2. Let’s say an A/B test shows the conversion rate of new visitors -> free trial users appears flat. How can you analyze this further?
3. Please share any insight that allows us to understand your ability to OWN the CRO process from start to finish, this involves: thinking of CRO test ideas, pitching them to management, guiding the implementation (we have design/dev resources), and analyzing the data.
4. How do you determine when two tests can run on a page at the same time, and how do you determine when a test should be ended?
5. What set of tools do you use when running a CRO program?
6. Let’s say you are hired for this role, what are all the things you would do before launching your first test? Note: Our funnel is paid traffic (teachers) --> site visitor --> No credit card free trial --> Purchase.
1. Briefly describe your experience selling in the education industry and the successes you are most proud of.
2. Briefly describe the purchasing cycle for school districts.
3. You have been assigned a new state/territory you have not worked in previously. What steps would you take to prepare to prospect this area?
4. What would you do to prepare for a meeting with a new school district?
5. How do you keep track of clients you need to follow up with?
1. Please tell us about any past roles in which you were fully dedicated to SEO. What did you accomplish and was it just you or a team?
2. Please share the result(s) you are most proud of by providing a URL and search term.
3. Please provide a link to an SEO community profile, bio from speaking at an event/conference, book, or link of any kind that speaks to your dedication to the craft or high-level expertise in SEO. The link doesn't need to be current.
4. How would you approach link building for an educational website like ours (www.GenerationGenius.com) Would you do it yourself or hire a team under you (US or INTL?). If your strategy is not to link build, what would you do instead?
5. Please visit www.GenerationGenius.com and provide just 1 insight that you think could move the needle, that other SEOs may not see. Do not do a full audit! Just requesting 1 insight to demonstrate high-level capability that we cannot get from a tool or beginner/intermediate SEOs.
6. How would you write the title of my homepage? www.GenerationGenius.com
1. Do you have any particular interest in Science / STEM, please explain.
2. Please describe your most relevant experience, such as working in a non-profit, organizing an event that benefits charity, teaching science to at-risk kids, etc.
3. This job involves very little oversight and supervision, it is fully remote and you will check in with the CEO once or twice a week for about 30min, besides that you will work independently, making things happen. Please explain situations or past jobs where you had to be very self-motivated and simply make things happen on your own with no supervision (and ideally little to no assistance).
4. Let’s say we have a general goal of making Generation Genius videos available in hospitals for free (1 of 100 different ideas), how would you go about executing on this, what are the steps you would take from start to finish.
5. Have you ever taken something from scratch to a successful launch? This could be an event, a product, etc. Please explain including your role, if you had help, timeline, etc.
6. If you were to be hired for this role, what are the first few steps you would want to take.
1. Strong candidates for this role can come from many different backgrounds, most likely (1) K-8 math teaching/learning or (2) re-designing/managing/launching products. Please explain which of these experiences you come from, and how you feel it prepares you for this job. (Reminder: the job is redesigning a math teaching resource used by schools, and launching it to parents.)
2. Have you ever taken something from scratch to a successful release? Please explain including your role, if you had help, timeline, etc. This could be a physical product, a digital product, an event, etc.
3. Please briefly explain your current understanding of what parents vs. teachers want in a math product they pay for. If you do not know, please explain how you would find out and how long it would take?
4. If you were to be hired for this role, what are the first few steps you would take once hired.
5. Please visit https://www.generationgenius.com/math-videos-for-kids/ and visit any 1 lesson. Please watch 60 seconds of a video. What are your initial impressions about how you might adapt this product to be for parents? Do not provide a full detailed plan, this question is just asking for some insight (1 or 2) that shows us that you get it in ways other applicants may not. Alternatively: If you do not have the insights now, how would you get them?
1. Please summarize your experience in the Indian edtech industry in 1 paragraph. Include what companies you worked for, for how long, and what you did in that role (not just the name of the job).
2. Please visit https://www.generationgenius.com/science-videos-for-kids/ and watch 60 sec of any video. Take a look around the page briefly. What other edtech products in India are most similar to this? Demonstrate your knowledge of the edtech ecosystem.
3. Have you ever taken a product from scratch to a successful release (or redesign then release)? Please explain including your role, if you had help, timeline, etc. This could be a physical product, a digital product, an event, etc.
4. If you were to be hired for this role adapting a US school subscription to be an Indian parent subscription, what are the first few steps you would take once hired.
5. What is the right month to launch a product like this in India?
6. Think back to the video page from question 2. What are your initial thoughts about how you might adapt this product to be for Indian parents? Do not provide a full detailed plan, this question is just asking for some insight (1 or 2 points) that shows us that you understand it in ways other applicants may not.